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Home : Articles : Make Money From Your Site

Make Money From Your Site

Making money is one of the main reasons that a lot of people make their own web sites. A lot of people make mistakes with this, though, and end up never making any money or making such a small amount they never get paid. Before I begin explaining this you should understand that this article is about making money from a website. It is not how to create an online store. If you are already selling something on the web or your site will be selling a product, you will get your revenue from this and it is not a good idea to try these other techniques.

To make money from your site you will need some advertising. Before telling you about getting advertising I will explain how most people go wrong with trying to make money from their site. There are hundreds of sites on the internet that do this and I have done it in the past. Usually sites which go wrong are personal sites with no real content. You will find a bit of information about the person and the rest is banner adverts, search boxes and popup windows. There is no way you are going to make money like this as (if people even bother visiting your site) they will probably leave before all the adverts have loaded.

To make money from your website you should have a few, highly targeted advertisers and a site which people will want to visit. You do not necessarily have to have a lot of visitors, but the more visitors you have the more money you will make. What you have, though is a site which people will be interested in and which has the potential to get some visitors.

There are two main ways to get advertisers for your site. You can have banner adverts and affiliate programs. Banner adverts are extremely common on the web and are very easy to get for your site. There are two types: pay-per-click (CPC) and pay-per-view (CPM). Pay per click will pay you money every time someone clicks on the banner. Pay-per-view will pay you every time the banner is loaded into someone's browser. It is obvious that pay-per-view is going to make you a lot more money but, unfortunately, it is only available to large sites. Pay-per-click advertising will not get you as much money but if you can get well targeted advertising you should get quite a lot of clicks. Recently, many advertisers are starting to use pay-per-action (CPA) banners, where the user must do something on the advertisers site (like sign up to a newsletter) for you to earn the money, similar to affiliate programs.

Affiliate programs usually are where you advertise a product or a range of products on your site (like an search box). You will then be paid a percentage of sales you make. This is good if you have an audience who are very likely to buy from an affiliate program you are publicizing as you will earn a lot more than from a banner. For a list of thousands of programs you can join visit

To actually make a decent amount of money you will need to target your advertising and have only a few advertisers. By targeting your advertising I mean that you should have advertisers related to your site e.g. advertising Microsoft on a computer software site or linking to appropriate books on Banner companies will look at your site and target the advertising for you. You should only have a few advertisers as they will have a minimum pay out (usually $25). You will not get paid if you don't reach this amount so you should concentrate on a few to make sure you get paid. Some companies, like Commission Junction work as an agency where you can earn from many advertisers and all the money is pooled into one account, which is very useful.

Just remember that you are very unlikely to make a lot of money from your site. Your income might cover web hosting costs but, unless your site is very popular or you are selling a product, you are unlikely to be able to live on the income from it.

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